VOGUE

As of the 1920s, magazines such as Vogue were responsible for spreading French chic beyond Paris, and did so through fashion photography, which became a powerful tool for commercial promotion. At the same time, through the artistic avant-gardes, art left the museum and made its way into other disciplines. In this context, the alliance between fashion and surrealism became natural and prolific. The subversion of reality and dreamlike elements, hallmarks of the movement —with Dalí as one of its most visible figures—, became a source of inspiration of the first order and an effective advertising hook.